Nouns: Building For Everybody

Nouns, an NFT project, is presented as a community-owned brand that uses CC0 licensing to put its art and IP in the public domain, a model the author says helps it build cultural value. The article says Nouns' artwork has spread into streetwear, skateboards, comic books and a Super Bowl ad, and that the community spans over 15 groups across Asia, Latin America and Africa. The author argues that most open-source brands barely capture the value they create, and that capital needs to flow back to Nouns, citing a chart from Nounswap showing a gradual decline of the NounsDAO Treasury.